UBruno Szywinski akasebenzi, akaxhumani, akabambe amasheya, noma akatholi uxhaso kunoma iyiphi inkampani noma inhlangano engazuza kulesi sihloko futhi akavezi noma yiluphi ubudlelwano obuhlobene ngaphandle kwezikhundla zakhe zemfundo.
Uma uthenge i-smart TV entsha eminyakeni embalwa edlule, kungenzeka ukuthi ubunesilawuli kude esinezinqamuleli zohlelo lokusebenza ezihlelwe kusengaphambili njengenkinobho ethi “Netflix” esitholakala kabanzi manje.
Isilawuli kude se-Samsung sinomklamo onombala ofanayo onezinkinobho ezincane ze-Netflix, Disney+, Prime Video, kanye ne-Samsung TV Plus. Isilawuli kude se-Hisense simbozwe izinkinobho ezinkulu eziyi-12 ezinemibala ezikhangisa konke kusukela ku-Stan no-Kayo kuya ku-NBA League Pass kanye ne-Kidoodle.
Ngemuva kwalezi zinkinobho kukhona imodeli yebhizinisi enenzuzo. Umhlinzeki wokuqukethwe uthenga izinkinobho ezinqamulelayo ezikude njengengxenye yesivumelwano nomenzi.
Kumasevisi okusakaza, ukuba kude kunikeza amathuba okuthengisa uphawu kanye nendawo elula yokungena ezinhlelweni zabo zokusebenza. Kubakhiqizi be-TV, kunikeza umthombo omusha wemali engenayo.
Kodwa abanikazi be-TV kufanele baphile nezikhangiso ezingafuneki njalo lapho bethatha i-remote. Futhi izinhlelo zokusebenza ezincane, okuhlanganisa eziningi e-Australia, zisengozini ngoba zivame ukuba nentengo ephezulu.
Ucwaningo lwethu lubheke izilawuli ezikude ze-TV ezihlakaniphile zika-2022 ezivela ezinhlotsheni ezinhlanu ezinkulu ze-TV ezithengiswa e-Australia: i-Samsung, i-LG, i-Sony, i-Hisense kanye ne-TCL.
Sithole ukuthi wonke ama-TV amakhulu athengiswa e-Australia anezinkinobho ezinikezelwe ku-Netflix kanye ne-Prime Video. Iningi lawo linezinkinobho ze-Disney+ kanye ne-YouTube.
Noma kunjalo, izinsizakalo zasendaweni kungaba nzima ukuzithola ukude. Imikhiqizo eminingana inezinkinobho ze-Stan ne-Kayo, kodwa yi-Hisense kuphela enezinkinobho ze-ABC iview. Akekho onezinkinobho ze-SBS On Demand, 7Plus, 9Now noma 10Play.
Abalawuli eYurophu nase-UK bebelokhu befunda imakethe ye-smart TV kusukela ngo-2019. Bathole ubudlelwano bebhizinisi obusolisayo phakathi kwabakhiqizi, amapulatifomu kanye nezinhlelo zokusebenza.
Ngokwakhela phezu kwalokhu, uhulumeni wase-Australia wenza uphenyo lwawo futhi wakha uhlaka olusha lokuqinisekisa ukuthi izinsizakalo zendawo zingatholakala kalula kuma-TV ahlakaniphile namadivayisi okusakaza.
Esinye isiphakamiso esicatshangelwayo uhlaka "okumele lugqokwe" noma "okumele lukhuthazwe" oludinga izinhlelo zokusebenza zasendaweni ukuthi zithole ukuphathwa okulinganayo (noma okukhethekile) esikrinini sasekhaya se-smart TV. Isinqumo sasekelwa ngentshiseko yiqembu le-Free Television Australia lobby.
I-Free TV iphinde ikhuthaze ukufakwa kwenkinobho ye-Free TV kuzo zonke izilawuli ezikude, eziqondisa abasebenzisi ekhasini lokufika eliqukethe zonke izinhlelo zokusebenza zamahhala zasendaweni ezisebenzisa ividiyo: i-ABC iview, i-SBS On Demand, i-7Plus, i-9Now, kanye ne-10Play.
Okuningi: Amapulatifomu okusakaza maduze kuzodingeka atshale imali eningi kuthelevishini nasesinema yase-Australia, okungaba yizindaba ezinhle embonini yethu yamafilimu.
Sibuze abanikazi be-smart TV base-Australia abangaphezu kwe-1,000 ukuthi yiziphi izinkinobho ezine ezinqamulelayo abangazifaka uma bengakwazi ukuthuthukisa isilawuli sabo esikude. Sibacele ukuba bakhethe ohlwini olude lwezinhlelo zokusebenza ezitholakala endaweni noma babhale ezabo, kuze kube ezine.
Ethandwa kakhulu yiNetflix (ekhethwe yi-75% yabaphenduli), ilandelwe yi-YouTube (56%), i-Disney+ (33%), i-ABC iview (28%), i-Prime Video (28%) kanye ne-SBS On Demand (26%).
I-SBS On Demand kanye ne-ABC iview yizona kuphela izinsizakalo ohlwini lwezinhlelo zokusebenza eziphezulu ezingavami ukuthola izinkinobho zazo zokulawula kude. Ngakho-ke, ngokusekelwe kokutholakele kwethu, kunesizathu esinamandla sezepolitiki sokuba khona okuphoqelekile kwabasakazi bezinsizakalo zomphakathi ngandlela thile kuma-consoles ethu.
Kodwa kusobala ukuthi akekho ofuna inkinobho yakhe ye-Netflix iphazamiseke. Ngakho-ke, ohulumeni kumele baqikelele ukuqinisekisa ukuthi izintandokazi zabasebenzisi ziyacatshangelwa lapho kulawulwa ama-TV ahlakaniphile kanye nezilawuli ezikude esikhathini esizayo.
Abaphenduli bethu benhlolovo babuze nombuzo othakazelisayo: Kungani singakwazi ukukhetha izinqamuleli zethu zokulawula kude?
Nakuba abanye abakhiqizi (ikakhulukazi i-LG) bevumela ukwenziwa ngokwezifiso okulinganiselwe kwezilawuli zabo ezikude, umkhuba jikelele wokuklama izilawuli ezikude ubheke ekwandiseni ukwenza imali nokubeka uphawu endaweni. Lesi simo cishe ngeke sishintshe esikhathini esizayo esiseduze.
Ngamanye amazwi, i-remote yakho manje isiyingxenye yezimpi zokusakaza emhlabeni wonke futhi izohlala injalo esikhathini esizayo esibonakalayo.
Isikhathi sokuthunyelwe: Julayi-11-2023
